Customer Experience & Product Strategy

Customer experience and product strategy for regulated industries.

Lodeva Advisory helps utilities, public-sector, and financial-services organizations align their teams to a clear north star — and deliver outcomes that move the needle, not just another backlog of features.

What I do

Senior advisory, from strategy through delivery.

Hands-on product and customer-experience leadership for complex, heavily-governed environments — engaged as a fractional leader or embedded with your team.

CX Strategy & Engagement

Customer-engagement roadmaps, journey design, and the measurement that proves it — CSAT, NPS, and the outcomes leadership actually cares about.

Product Leadership

Product vision, outcome-based roadmaps, and disciplined backlog management. Agile delivery that keeps multi-disciplinary teams pointed at strategic goals.

Discovery & Customer Insight

Continuous discovery and user research, with AI-driven sentiment and text-mining insight — so prioritization is grounded in evidence, not opinion.

Delivery in Regulated Environments

Rapid, high-value delivery inside utilities, government, and financial services — where compliance, legacy systems, and many stakeholders are the norm.

How I work

Three principles behind every engagement.

01

Outcomes over output

Too many teams become feature factories and lose the customer. I realign people and roadmaps to the outcomes that move the business forward.

02

Decisions from evidence

Data, hypothesis testing, and real customer insight drive the backlog — so investment goes where it earns adoption, conversion, and retention.

03

Empathy at the centre

I become an expert in your product and your customers, building seamless, time-saving journeys that earn trust and loyalty.

Track record

Trusted across high-stakes, regulated environments.

More than a decade leading customer-facing digital products — from discovery through launch — for organizations where getting it right matters.

  • Customer-experience strategy and digital channels for a national electric utility.
  • Global product management for a leading e-commerce company, spanning 21 marketplaces.
  • Senior product management and discovery for provincial-government programs serving millions of citizens.
  • Web-based products for international financial services — mutual funds, wealth, and regulatory initiatives.
American Business Award–winning product Certified Scrum Product Owner (CSPO) PMP M.Sc. — McGill University Finance & Economics — Western University 13+ years customer-facing
About

Leyuze Kozanoglu, Founder

Leyuze is a senior customer-experience and product leader with more than 13 years guiding multi-disciplinary teams through complex, regulated digital products — from concept and discovery to launch and beyond.

She has led customer-engagement strategy for a national utility, global product work for a major e-commerce platform, public-sector discovery programs, and award-winning financial-services applications. Her focus is constant: align teams to strategic goals, use evidence to decide, and never lose sight of the customer.

Lodeva Advisory is the home for that work — senior, hands-on guidance for organizations that need to turn customer experience and product strategy into measurable results.

Get in touch

Let's find your north star.

Whether you're shaping a new product, rethinking the customer experience, or realigning a team to outcomes — let's talk about where Lodeva can help.

Email hello@lodeva.ca

Toronto, Canada · Available for remote & on-site engagements